Holiday TV shows? 85 percent of U.S. households watch them, Nielsen says

"A Charlie Brown Christmas" is one of the most popular holiday programs.

“A Charlie Brown Christmas” is one of the most popular holiday programs.

Sappy romance movies on the Hallmark Channel? “A Charlie Brown Christmas”? “It’s a Wonderful Life”? “A Christmas Story”?

If you watched any primetime holiday seasonal television programming between Thanksgiving and New Year’s Eve last year,  count yourself among the more than 85 percent of U.S. TV households which did, The Nielsen Co. said Wednesday.

Everyone who watched at least one minute is counted.

Although you might expect that younger generations watched the most seasonal programs, that’s not the case, Nielsen said.

While just 58 percent of people ages 18 to 34 watched holiday programming, 85 percent of those over the age of 55 did so.

Here are the percentages for three other age groups: ages 2-11, 72 percent; ages 12-17, 63 percent and ages 35-54, 77 percent.

Nielsen didn’t offer any reasons as to why older viewers watch the most holiday shows.

Is the nostalgia factor at play? Or perhaps they’re just at home more. What do you think?

 

 

 

 

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