If you’re a Black Friday shopper, it’s possible the crowds will be smaller this year.
Fewer than one-in-four Americans plans to shop in stores on Black Friday, according to a new Bankrate.com report released Tuesday.
Only 23 percent of consumers say they will shop in stores the day after Thanksgiving, down from 28 percent when Bankrate asked the same question in 2014.
Slightly more than half, or 53 percent, of Americans say they do not plan to shop at all on Thanksgiving, Black Friday or Cyber Monday.
There’s no need to, with deals and discounts being offered constantly.
“With ample discounts being offered by retailers well before Thanksgiving and additional bargains found throughout December, fewer people are inclined to get up at ridiculous hours and wait in lengthy ines for the possibility to save a few extra dollars,” said Bankrate.com personal finance analyst Mike Cetera.
Who is the most enthusiastic about Black Friday? That would be younger millennials ages 18 to 25, with 37 percent of those surveyed saying they will shop in stores that day and 38 percent saying they will shop online that day. The same age group is also the most likely to shop on Cyber Monday, at 37 percent.
The survey conduced by Princeton Survey Research Associates is based on telephone interviews by landline and cell phone with a nationally representative sample of 1,000 adults living in the continental U.S.
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