Customers told McDonald’s they wanted access to a sausage burrito or Egg McMuffin around the clock, and the evidence suggests it is working.
“In the U.S., fourth quarter comparable sales increased 5.7%, benefiting from the October launch of All Day Breakfast and, to a lesser extent, unseasonably mild weather,” the company announced Monday.
Is that a big deal? If you’re McDonald’s, you bet your hash browns. The chain had posted seven straight quarters of comparable sales declines through mid-2015.