Winn-Dixie announces prices cuts on more than 400 popular items

(Photo by Joe Raedle/Getty Images)

(Photo by Joe Raedle/Getty Images)

Winn-Dixie is cutting the cost of living for customers ─ by dropping the prices on hundreds of groceries the customers buy most. The grocery chain’s newly launched ‘Down Down’ pricing program is based on a commitment to lower prices by bringing prices down and keeping them down.

“We know that almost one in five people in the Southeast are relying on food subsidies to feed their families every week. It is therefore not surprising that our customer surveys report that ‘affordable prices’ is the most important requirement from a grocery store,” said Ian McLeod, President and CEO of Southeastern Grocers ─ home of Winn-Dixie.

“We are committed to build a deeper sense of trust with our customers, and unveiling the long-term Down Down pricing campaign is a demonstration of just how serious we are about giving our customers lower prices.”

Down Down follows the company’s recent launch of New Regular Pricing, which reduced the prices of favorite grocery items. The Down Down program will apply even deeper discounts on over 400 frequently purchased items. That will be on top of more than 3,000 New Regular Prices already lowered.

“Savings are so significant that a family shopping at Winn-Dixie will now save over $700 this year as a result of these lower prices. This is a meaningful difference for any household budget,” said Ian McLeod.

From today, Winn-Dixie is dropping prices by up to 50 percent on over 400 commonly purchased products, including bread, chicken, fresh produce, dairy, meat, dry, frozen and home goods.

WINN-DIXIE

  • Sanderson Farms Whole Chicken was $1.49/lb, now $1.00/lb
    • Reduction: 33 percent
  • Sanderson Farms Chicken Breast was $4.00/lb, now $2.50/lb
    • Reduction: 38 percent
  • Winn-Dixie Sliced White/Wheat Bread (1 loaf) was $1.99, now $1
    • Reduction: 50 percent
  • Winn-Dixe Granulated Sugar (4lb) was $2.35, now $2 
    • Reduction: 15 percent
  • Winn-Dixie Shredded Sharp Cheddar (8oz) was $3.59, now $2.50 
    • Reduction: 30 percent
  • Winn-Dixie Crinkle Cut French Fries (8oz) was $2.99, now $2.00
    • Reduction: 33 percent

Winn-Dixie customers can easily pinpoint the many deeply discounted items by looking for the Big Red (helping) Hand throughout the store and be reassured this price will not change for at least six months.

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